Customers are the core of any business, making them incredibly important to the success of your venture. Research shows that 77% of customers are likely to recommend a company if they have a positive customer service experience. A study Walker, a consultant firm for retailers, reveals that customers place greater emphasis on their overall shopping experiences more so than the products they buy; and up to 86% of buyers will be willing to pay more for an enhanced customer service experience. Understanding customer expectations of service and keeping them happy before, during and after the shopping process must be the ultimate goal of every business. Also recognize that stellar customer service continues after order fulfillment: the way that retailers engage client builds a dynamite reputation for their brand. We offer a brief outline of customer service processes designed to garner repeat business for your operation.